Health & wellness · Australia
Kelle
A platform that helps therapists turn available hours into revenue, with booking, payments and automated business workflows.
Melbourne · VIC
Custom web platforms and AI automation for Melbourne businesses
I'm Patricio, a software engineer with 10+ years building production systems. I design, build, deploy and maintain the platform myself. No account manager relaying messages, no work quietly sent offshore.
- 10+
- Years shipping production software
- 20+
- Web and mobile platforms delivered
- 1
- Engineer, start to finish. You talk to me
- EN / ES
- English and Spanish
What I build
Every engagement starts with your actual process, not a template or a platform I'm trying to sell you.
Custom websites
Custom-built sites for Melbourne businesses, not templates. React, TypeScript and Node.js, built for speed, mobile and search. Includes hosting setup, SSL, analytics and handover.
AI chat assistants
An assistant grounded only in your business data (services, prices, availability) so it answers accurately 24/7 and hands off to a human when needed. Built on Claude, monitored in production.
Business process automation
Replace spreadsheets, manual emails and double-handled data with workflows that run themselves: quotes, bookings, reminders, reporting and alerts.
Booking & scheduling platforms
For clinics, therapists, studios and service businesses. Calendar sync, online payments through Stripe, automated reminders and an owner dashboard.
Web applications
End-to-end platforms with user accounts, role-based permissions, dashboards and reporting. Internal tools, client portals and multi-user products.
Website rescue & maintenance
Inherited something broken, slow or unsupported? Migration, performance fixes, security hardening and ongoing maintenance on infrastructure I run and monitor.
E-commerce & payments
Online stores and payment flows with Stripe, invoicing and order management, fitted to your accounting and fulfilment, not the other way around.
AI & technology consulting
An honest assessment of where AI genuinely helps and where it doesn't. A scoping session with a written recommendation and estimate. No obligation to build with me.
How it works
Four steps, no surprises, and you can stop after step two owing nothing.
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Free 30-minute call
You describe the problem. I tell you honestly whether software is the answer, including when it isn't.
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Written scope and fixed quote
What gets built, what it costs, how long it takes. Fixed scope, fixed price, no hourly surprises.
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Build with a live preview
A preview link updated as it's built, so you see progress weekly instead of waiting for a reveal.
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Launch and look after it
Deployment, monitoring, backups and updates on infrastructure I run. You get the code and the keys.
Selected work
Platforms running in production, not prototypes.
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Automotive services
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Wellness · Product
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What projects typically cost
Real ranges, published up front. You'll get a fixed quote before any work starts, and the scoping fee comes off the project if you go ahead.
| Engagement | From | What's included |
|---|---|---|
| Business website | $2,500 AUD | Custom 5-page site, mobile-first, SEO basics, contact forms, hosting setup. 3 to 4 weeks. |
| AI customer assistant | $4,500 AUD | Assistant grounded in your business data, deployed on your site, admin view and human hand-off. |
| Booking platform | $6,000 AUD | Custom booking system with payments, automated reminders and an owner dashboard. |
| Scoping session | $450 AUD | Half-day technical scoping with written recommendations and estimate. Credited against the project. |
| Care plan | $180 AUD/mo | Hosting, monitoring, backups, security updates and two hours of changes each month. |
Where I work
Based in Melbourne and happy to meet locally. Everything is delivered remotely across Australia when that suits you better.
WestmeadowsTullamarineGladstone Park
BroadmeadowsGreenvaleAttwood
Airport WestNiddrieEssendon
Moonee PondsKeilorCraigieburn
Roxburgh ParkGlenroyPascoe Vale
CoburgSunburyMelbourne CBD
Common questions
Do you build websites for small businesses in Melbourne?
Yes. I work with Melbourne small businesses and sole traders: clinics, trades, therapists, transport and professional services. Every site is custom-built rather than a template, and I handle hosting, security and updates afterwards.
How much does a custom website cost in Melbourne?
Most business websites land between $2,500 and $8,000 AUD depending on pages, integrations and whether you need bookings or payments. Web applications with user accounts and dashboards start around $10,000. You get a fixed-scope quote before any work starts, with no hourly surprises.
Can you add an AI chatbot to my existing website?
Yes, and it works on most existing sites, whether WordPress, Shopify, Squarespace or custom. The key difference from generic chatbots: it's grounded only in your own business data, so it doesn't invent answers, and it hands off to you when a real human is needed.
Do you work with businesses outside Melbourne?
Yes. I'm based in Melbourne and meet local clients in person, but I deliver remotely across Australia: Sydney, Brisbane, Perth and regional Victoria. All work runs through video calls, shared documentation and staged previews you can review at each step.
How long does a project take?
A business website is typically 3 to 4 weeks. An AI assistant is 2 to 3 weeks once your content is ready. Larger platforms with bookings, payments and user accounts run 6 to 12 weeks. You get a written timeline with milestones before starting.
Tell me what's slowing your business down
Thirty minutes, no pitch. You'll get an honest answer either way, including "you don't need to build anything."